The rapid evolution of the programmatic landscape has led not only to growing opportunities for premium content publishers and the buyers of their inventory, but also to rising complexity and confusion about how best to navigate the new automated world. We all need to be up front and helpful in addressing our industry’s challenges and educating the market.
PubMatic has a longstanding commitment to transparency, and to being open about how digital ad space is traded and about how our own business works. We know that this level of clarity in our ecosystem will only be achieved when we place control of ad decisioning, quality, user experience and the value exchange back where it belongs: in publishers’ hands.
- Of inventory and ad decisioning to future-enable your monetization strategies
- Of quality and brand safety to protect publishers, advertisers and consumers
- Of user experience across all screens, ad formats and channels
- Of the overall value exchange and how digital inventory is traded
further enable publisher control